- Webus adopts XRP settlement to simplify the $20B global travel reward market.
- The platform will tokenize points for instant cross-border redemptions and conversions.
- Ripple’s XRP Ledger handles $1B+ monthly stablecoin transactions for tokenized assets.
Webus International Limited (NASDAQ: WETO) is entering the blockchain arena with plans to transform the way travel rewards work. Per reports, the New York–based company filed a notice with the U.S. Securities and Exchange Commission, announcing a tokenized travel reward exchange that will operate on XRP stablecoin settlement.
The company wants to simplify what it calls a “fragmented loyalty market” valued at more than $20 billion worldwide. Under the new system, travelers could one day swap airline miles for hotel points or ride credits without delay or conversion fees.
“Our goal is to build a unified, tokenized reward exchange that unlocks real liquidity and simplifies global redemption,” said Nan Zheng, the company’s chief executive. “By integrating XRP stablecoin settlement, we aim to bring real-time, low-cost, and transparent value conversion to the travel rewards ecosystem.”
A Practical Use for Blockchain and XRP
Webus’s platform is being built to enable users to exchange, redeem, and convert travel rewards in real-time across multiple brands. The system utilizes tokenized digital credits backed by stablecoins that settle through the XRP Ledger, Ripple’s blockchain network, which is known for its quick and low-fee transactions.
The firm did not specify which XRP-linked stablecoin would be used, but stated that the model focuses on transparency and interoperability across reward systems. The company’s filing describes the approach as a bridge between airlines, hotels, and mobility providers that rarely cooperate under today’s siloed programs.
Webus Files a Press Release With SEC to Integrate XRP (Source: X)
Crypto attorney Bill Morgan, who first shared the filing on X, described the plan as one that “solves a problem” the market has lived with for years. He added that while the pilot programs have yet to start, they are being considered in North America and Asia, where loyalty programs are most active.
Ripple’s Network Finds Another Corporate Partner
The announcement adds to a growing list of corporate experiments using Ripple’s network for real-world payment infrastructure. The XRP Ledger has recently introduced a Multi-Purpose Token standard, enabling companies to issue and manage tokenized assets with built-in compliance features, including identity verification and anti-money laundering checks.
Ripple’s blockchain now handles more than $1 billion in monthly stablecoin transactions, ranking among the top ten networks for tokenized asset activity. Webus’s decision to rely on XRP settlement follows its earlier partnership with Samara Alpha Management LLC, where both firms outlined plans to manage up to $300 million worth of XRP in treasury holdings.
Industry data indicate that institutional XRP treasuries now exceed $11.5 billion, a sign that digital settlement assets are becoming an integral part of broader corporate finance strategies.
Loyalty Rewards May Finally Go Borderless
The initiative remains in its early stages, but its intent is clear. If successful, the platform would enable travelers to instantly redeem, transfer, or exchange rewards across brands and borders, a change that could redefine how loyalty programs operate.
For decades, loyalty points have sat unused because they are locked within individual systems. Webus’s plan introduces a shared layer of liquidity powered by blockchain, allowing those rewards to move freely like any other digital asset.
Development will unfold gradually as Webus works through compliance reviews and partner agreements. However, the idea fits into a larger pattern: traditional travel and retail firms are progressively integrating blockchain to create faster, cheaper, and more transparent value systems.
