- Coinbase revives token sales with a fair and regulated global trading platform.
- Monad’s MON token sale starts Nov. 17 with a $187.5M goal and restored U.S. access.
- Six-month lockups and zero user fees boost investor confidence and long-term trust.
Coinbase Global has launched a new digital token sales platform, marking the first time since 2018 that U.S. retail investors can participate in public token offerings. The move signals a return of the once-popular initial coin offering (ICO) model, this time rebuilt with transparency, fairness, and regulatory compliance at its core.
Coinbase Launches Digital Token Platform With Monad (Source: X)
According to Coinbase, the platform allows verified investors to buy digital tokens before they are listed on the exchange. Each sale will run for one week, giving users an equal opportunity to submit purchase requests using USD Coin (USDC), a dollar-pegged stablecoin issued by Circle Internet Group.
The algorithm-driven system will “fill from the bottom,” prioritizing smaller purchases to ensure broad distribution and prevent dominance by large investors. The exchange stated that this approach promotes fairness and aligns with its mission to reach “real users” rather than speculative whales.
Monad to Lead Coinbase’s First Token Sale
Layer-1 blockchain network Monad will be the first project to debut on the new platform, launching its MON token sale on November 17, a week before its mainnet goes live on November 24. The sale will offer 7.5% of MON’s total supply, priced at $0.025 per token, with individual purchase limits set between $100 and $100,000.
Monad Public Sale Details (Source: X)
If fully subscribed, Monad is projected to raise $187.5 million, giving it an estimated fully diluted valuation of $2.5 billion. The token sale will be available in more than 80 countries, including the U.S., for the first time in six years.
Monad’s co-founder, Keone Hon, said the initiative would extend the project’s reach beyond the crypto niche. “This public sale has the potential to put MON into the hands of millions of regular people,” he noted, calling the event “a step toward mass adoption.”
New Token Era With Stronger Investor Protections
Coinbase’s new system integrates strict compliance and investor protection measures. Issuers must undergo full due diligence, including audits of their tokenomics, team credentials, and vesting schedules. They are also subject to a six-month lock-up period, which restricts any token sales in public or private markets without Coinbase’s prior approval.
Retail participants will benefit from zero user fees, with Coinbase instead charging issuers a percentage of their total USDC proceeds. The exchange also introduced a community-retention policy; users who sell tokens within 30 days of purchase may receive smaller allocations in future sales, encouraging long-term participation and ecosystem stability.
“We created a sale design that rewards higher allocation priority to true supporters first,” Coinbase said. The structure aims to prevent short-term flipping and promote sustainable project growth through wider, more responsible ownership.
Setting a Global Standard for Transparent Offerings
According to reports, Coinbase plans to host one token sale per month, each receiving full community and platform support. The company intends to add advanced features in the coming months, such as limit orders and tailored allocations for specific user bases.
All projects launching through the platform will be listed on the Coinbase listings roadmap, giving them immediate market visibility. The company emphasized that issuers must provide “industry-leading disclosures,” ensuring buyers have complete knowledge about the project’s fundamentals before investing.
The introduction of the platform reflects Coinbase’s ongoing shift from being a pure trading exchange to a comprehensive blockchain finance ecosystem. As a result, its shares rose nearly 5% following the announcement, underscoring investor optimism about the firm’s diversification strategy.
A Fairer Path Forward for Token Distribution
With its algorithmic distribution, strict disclosure requirements, and global accessibility, Coinbase is redefining how digital assets reach the public. The new model seeks to correct the excesses of past ICOs by balancing fairness, compliance, and opportunity.
As Coinbase puts it, “This is just the beginning… we’re redefining how tokens reach real users—building a fairer, more sustainable future for crypto from the ground up.”
