- Visa launches Stablecoins Advisory Practice to guide businesses.
- An expert team will guide businesses, fintechs, and banks on stablecoin payments.
- This move will spark massive stablecoin adoption and growth.
As the stablecoin market has hit a significant milestone, surpassing $250 billion in market capitalization, payments giant Visa is launching a new service. While businesses, banks, and fintechs are looking for guidance on how to harness the power of stablecoins, Visa has announced the introduction of the Stablecoins Advisory Practice.
With this move, Visa is positioning itself as a perfect guide to its clients, unlocking new growth opportunities, enhancing payment speed, and reducing costs. Under Visa Consulting & Analytics, a team of experts will be operating, with the Stablecoins Advisory Practice offering effective guidance on market fit, strategy development, and implementation.
By bridging the gap between traditional payments and blockchain technology, Visa is poised to revolutionize the way the world sees money movement. Also, this initiative is set to have far-reaching implications on the future of finance.
How Will Visa’s Stablecoins Advisory Practice Revolutionize the Future of Finance?
Visa, a renowned payment technology company, has launched the Stablecoins Advisory Practice, a specialized team providing strategic support for businesses, banks, and other institutions in the stablecoin market. This new service, announced via a press release, helps clients to assess market opportunities, develop strategies, and implement stablecoin solutions to enhance payment efficiency.
Significantly, the Stablecoins Advisory Practice is seen as an effective way to guide businesses in this fast-moving crypto space. Amid emerging regulatory standards, Visa’s expert team is expected to make the world more familiar with stablecoin payments, helping individuals and institutions embrace the crypto space easily. Carl Rutstein, global head of Visa Consulting & Analytics, Visa, noted,
“Having a comprehensive stablecoins strategy is critical in today’s digital landscape. Clients come to Visa and VCA for guidance because they trust our ability to navigate change, both within payments and beyond. We are proud to help our clients stay agile and competitive as this space evolves at an unprecedented pace.”
Previously, in April 2024, Visa launched a dashboard designed exclusively to focus on stablecoins. This move offers users a dashboard that provides real-time insights into stablecoin activity.
Accelerating Stablecoin Adoption with Visa’s Support
Notably, Visa’s Stablecoins Advisory Practice leverages its vast network of consultants, data scientists, and product experts to provide tailored support to businesses. This comprehensive offering includes stablecoin training and market trend analysis through a new Visa University course, strategic development and market entry planning, use case assessment and go-to-market planning.
Additionally, the practice enables technology integration for seamless stablecoin adoption, empowering clients to utilize the full potential of these assets and thus drive innovation in the digital payment ecosystem.
Pathward President Anthony Sharett noted,
“Visa Consulting & Analytics brings together Visa’s scale, expertise and specialized consultants to offer a unique service, and Pathward appreciates the invitation to be one of the first banks to explore this work with them. Stablecoins could provide innovative solutions for the financial services sector, and Visa’s team delivered impressive work, insights and actionable recommendations for businesses exploring them.”
Visa and Aquanow Partner for Stablecoin Cross-Border Transactions
It is noteworthy that Visa’s latest move is part of its wide explorations in the stablecoin space. Recently, it partnered with Aquanow to expand its stablecoin settlement capabilities in the CEE, MENA, and African regions.
This collaboration integrates Aquanow’s digital asset infrastructure with Visa’s technology, enabling financial institutions to settle transactions using stablecoins like USDC. Building on its 2023 stablecoin settlement pilot using USDC, the platform has made significant strides, launching over 130 stablecoin-linked card programs in 40+ countries.
