- Strategy adds 855 BTC for $75.3 million amid crypto market crash.
- Bitcoin dip briefly pushed the firm’s holdings into the red.
- Saylor’s company has now bought BTC for six straight weeks.
Michael Saylor’s Strategy, formerly known as MicroStrategy, has added more BTC to its expanding Bitcoin treasury. This latest purchase comes amid the prevailing Bitcoin price crash, which pushed the company’s holdings into the red.
In the latest development, Strategy purchased 855 BTC for about $75 million. This move comes amid a sensitive moment for Strategy. Bitcoin’s pullback temporarily erased much of the company’s paper gains. With the BTC price continuing to drop, the company’s average purchase cost briefly moved above the current crypto price. This marks the first time Strategy’s holdings showed an unrealised loss since late 2023. While the firm continues to acquire more coins, it indicates that Michael Saylor will stand firm on his Bitcoin accumulation tactic despite the BTC price fall and the subsequent unrealized losses.
Strategy Buys Another 855 BTC Despite Price Drop
Strategy, the largest public holder of Bitcoin, is further bolstering its position in the crypto space with the latest BTC purchase. The company reportedly bought 855 coins, worth $75.3 million, between January 26 and February 1, 2026.
According to an SEC filing, the company accumulated these coins at an average price of $87,974. With this latest buy, Strategy now holds a total of 713,502 BTC, worth about $56 billion. The company states that it has spent roughly $54.3 billion in total to acquire these tokens.
This purchase was funded through Strategy’s ongoing at-the-market share sale program. Last week, the company sold about 673,500 shares of its Class A stock, MSTR, raising roughly $106.1 million. As of February 1, Strategy has still about $8.06 billion worth of MSTR shares available to sell under this program. The firm also confirmed that it hasn’t sold any perpetual preferred stock during the past week.
This acquisition marks the company’s sixth straight weekly Bitcoin purchase since the end of last year. During this period, Strategy has bought about 22,305 coins, worth about $2.13 billion. This marks the firm’s largest buying streak since July 2025. As Times of Blockchain reported, on January 20, Strategy announced the BTC purchase of 22,205, bought between January 2 and January 19.
It is worth noting that the announcement came following Michael Saylor’s hint at the purchase. Usually, on Sundays, Saylor shares a tweet with a caption, “More Oranges.” This will be followed by the official Bitcoin purchase announcement on Mondays. Similarly, this weekend too, he took to X to hint at the purchase with the usual message.
Strategy’s Bitcoin Holdings in Loss?
Notably, the company’s Bitcoin holdings now account for more than 3.4% of the cryptocurrency’s total supply in circulation. However, due to the recent price decline, these holdings are now showing only about $1.2 billion in paper gains at current prices.
The average purchase price, which is marked at $76,052, has briefly gone above the current BTC price. As of press time, BTC is valued at $77,839. Although the price has slightly surged from the recent low of $74k, experts believe that the crypto is likely to continue its downward trend. This indicates that Strategy is poised to face more unrealised losses.
