- Mugafi and Avalanche launch on-chain IP financing for a $2.2T entertainment market.
- AI tools trained on 1M+ stories screen top IPs for better financing outcomes.
- Avalanche powers transparent on-chain deals as Mugafi targets $1B annual IP flow.
Mugafi has entered a new phase of expansion after forming a partnership with Avalanche to bring more than $1 billion in entertainment intellectual property (IP) on-chain. The joint effort aims to change how films, anime, music, and other media assets are financed, evaluated, and distributed using real-world asset (RWA) frameworks.
A New On-chain Launchpad for a $2.2 Trillion Market
Mugafi said the initiative will unlock access to one of the most opaque sectors in global finance. IP financing, valued at more than $2.2 trillion, has historically operated through private networks and restricted investment channels.
The company, backed by HashedEM, Google for Startups, and Cannes-featured creators, stated that the new launchpad on Avalanche will introduce transparent, blockchain-verified deal structures for entertainment projects. The firm confirmed that its pipeline includes more than 1,000 IP assets across film, music, animation, comics, and anime.
Mugafi Joins Avalanche to Tokenize $1B+ Entertainment IP (Source: X)
It said billions of people consume entertainment content daily, yet few can participate in its early financing cycle. However, the new framework intends to make that market accessible by linking rights, production timelines, and revenue flows directly to on-chain contracts.
Mugafi and Avalanche announced that the platform will fund more than $10 million in initial IP deals, with a long-term goal of surpassing $1 billion in financing throughput per year.
Mugafi’s AI-Driven Curation Trained on Millions of Stories
The alliance builds on Mugafi’s proprietary AI engine, which is trained on 20,000+ scripts and more than 1 million stories. The company said this system evaluates narrative structure, commercial viability, and performance indicators before projects reach the financing stage.
Mugafi reported that the tool shortens traditional production timelines, reducing the initial story-to-deal cycle from multiple years to nearly 90 days. According to the company, this AI-supported evaluation improves deal quality by highlighting IPs with the strongest probability of outperforming at the box office, in satellite rights sales, and across global streaming platforms.
Mugafi’s proprietary AI engine (Source: X)
Its track record includes “Kuberaa,” which generated $35 million across box office, music, satellite, and streaming revenue. Mugafi said upcoming releases include one of India’s largest film franchises and a high-budget animation project featuring A-list voice talent.
With $30 million in annual recurring revenue (ARR), the company operates as both a technology creator and an entertainment producer. Its partnerships span more than 50 production houses worldwide, with distribution relationships including Amazon, Netflix, Warner Bros Discovery, and Spotify.
Avalanche’s RWA Infrastructure Powers On-chain Distribution
Avalanche, one of the fastest-growing RWA networks with $1.2 billion in tokenized assets and a 60% increase in 30 days, will provide blockchain infrastructure for structuring, settling, and verifying deals. The network said the launchpad demonstrates how its chain can support large-scale entertainment financing and IP management.
Avalanche RWA Infrastructure (Source: X)
The companies stated that instant settlement, transparent ownership records, and verifiable cash-flow distribution will be central components of the platform. Avalanche noted that the project aligns with its broader push into institutional-grade RWA issuance.
Besides, Redacted Group, the co-development partner, will supply capital formation tools, institutional connections, and platform infrastructure designed to make on-chain film financing accessible for new markets. Its community will receive early access through an MVP release, with rollout support planned through select Avalanche ecosystem partners.
Web3 Push to Modernize Global IP Systems
The Mugafi-Avalanche collaboration arrives as Web3 entertainment projects continue to scale. Recent initiatives include Animoca Brands’ partnership with Ibex Japan to bring anime and manga IP on-chain and PIP Labs’ Story Protocol, which raised $80 million to build a programmable IP management layer for creators.
Industry data suggests the global entertainment sector holds thousands of underutilized IP assets that could benefit from tokenized financing. Mugafi projected more than 1,500 creator and studio opportunities across India, North America, Japan, and Korea as part of its expansion.
The company and Avalanche said the new launchpad marks the beginning of a broader shift toward digitizing entertainment rights and integrating them into global capital markets through RWAs.
