- KuCoin is launching a MiCAR-compliant crypto trading platform in Europe.
- The company will serve customers across 29 countries in the European Economic Area.
- KuCoin EU appoints former London Stock Exchange Group executive Sabina Liu as the Managing Director.
KuCoin, a leading cryptocurrency exchange, has officially rolled out its MiCAR-compliant digital asset platform in Europe. The company is opening regulated access to digital asset trading for users across 29 countries in the European Economic Area.
The launch marks a major step in the region’s shift toward clearer rules and safer participation in crypto markets, as Europe’s MiCAR framework begins to reshape how platforms operate.
The European-based platform is designed to meet strict regulatory standards without sacrificing user experience. The firm will be licensed as a Crypto Asset Service Provider, regulated under Austria’s Financial Market Authority.
KuCoin Enters Europe’s Regulated Crypto Space
KuCoin EU has reportedly launched its fully MiCAR-compliant crypto trading platform. The firm will offer its services across 29 European Economic Area countries. Licensed as a Crypto Asset Service Provider under the EU’s MiCAR regulation, the platform will be overseen by Austria’s Financial Market Authority.
The platform is built to meet strict regulatory requirements in Europe while still offering a smooth, user-friendly trading experience. “Over the past months, our teams have worked meticulously to design a platform that meets Europe’s regulatory expectations in full, while still delivering the performance, reliability, and user experience that modern crypto users expect,” stated MD Christian Niedermueller. He added,
“Launching today is a proud milestone, but it is very much the starting point. With a solid regulatory foundation in place, our ambition is to continue evolving KuCoin EU into a truly European platform: one that listens to local users, adapts to regional needs, and plays a long-term role in shaping a trusted digital asset ecosystem across Europe.”
This regulatory win comes on the heels of KuCoin’s launch of KIA, a new AI technology project. As Times of Blockchain reported, the exchange unveiled the project to simplify the crypto experience for users.
Veteran LSEG Exec Takes the Lead
Coinciding with this major regulatory development, KuCoin has appointed former London Stock Exchange Group executive Sabina Liu to lead its European operations. She will be destined to oversee the exchange’s expansion across Europe under the EU’s Markets in Crypto Assets Regulation.
Notably, Liu will serve as the Managing Director of KuCoin EU. She sees the MiCA license as a “major milestone” for the company. According to her, it gave the exchange a unified regulatory framework to serve the broader crypto area. She stated,
“Our objective is to offer users greater choice through differentiated services and a clear compliance-first positioning.”
Under MiCA, KuCoin has adjusted its listing approach, moving away from a long tail of altcoins and early-stage tokens. Liu stated that the company is still “committed to supporting the pioneers of the Web3 ecosystem.” However, its operations will be strictly compliant with the MiCA rules, applying its own listing procedures and risk checks to balance innovation with regulatory requirements.
Liu’s role also aligns with the exchange’s efforts to turn its MiCA license into real-world, consumer-facing use cases. For example, KuCoin will be the exclusive crypto exchange and payments partner for Tomorrowland Winter and Tomorrowland Belgium from 2026 to 2028.
