Key Highlights
- Binance will list OpenEden on September 30 and will have several trading pairs.
- The exchange plans to give out over 15 million EDEN tokens as HODLer airdrops to holders of BNB.
- Further 25 million EDEN to be used in marketing campaigns following launch.
Binance has unveiled its 47th project as part of the HODLer Airdrops initiative, and announced that OpenEden (EDEN) will be listed on the exchange later this month. For context, EDEN serves a real-world asset (RWA) platform that bridges traditional finance to decentralized finance (DeFi).
In an official release, the exchange stated, “Binance is excited to announce the 47th project on the HODLer Airdrops page – OpenEden (EDEN), a real-world asset (RWA) platform that bridges traditional finance and decentralized finance.”
#Binance is excited to announce the OpenEden (EDEN) HODLer Airdrop – @OpenEden_X $EDEN.
BNB Holders, get ready! The Airdrop page will be available on the Binance Airdrop Portal in 24 hours. Plus, this token will be listed on Binance soon!
👉 https://t.co/o9POr5JGGu pic.twitter.com/9kRVsVjArJ
— Binance (@binance) September 29, 2025
This listing is set to occur on September 30, 2025 at 11:00 (UTC) when the platform will begin trading EDEN against USDT, USDC, BNB, FDUSD, and TRY. As it is written in the announcement, EDEN can be deposited starting September 29 at 11:00 (UTC).
BNB Holders to Bag Airdrop Rewards
The exchange made known that users who locked their BNB balances to Simple Earn (Flexible and Locked) or On-Chain Yields items before September 23 through September 25 will obtain a portion of the airdrop flow.
The announcement stated, “Users who subscribed their BNB to Simple Earn (Flexible and/or Locked) and/or On-Chain Yields products from 2025-09-23 00:00 (UTC) to 2025-09-25 23:59 (UTC) will get the airdrops distribution.”
The HODLer airdrops program will send 15,000,000 EDEN tokens, which is 1.5 percent of the entire supply of one billion tokens. Credit of airdropped tokens will be posted into the spot accounts of the users at least an hour prior to the trading becoming live.
The exchange also imposed restrictions on the large holders by stating that the distribution will be limited. “BNB Holding Hard Cap: User’s Average BNB Holding / Total Average BNB Holding * 100% ≤ 4% (If the holding ratio is greater than 4%, the BNB holding ratio will be calculated as 4%),” Binance explained.
Circulating Supply and Marketing Campaign Details
At the time it is listed, the initial supply of EDEN available in the market will be 183,870,000 tokens or 18.39% of the total supply. Binance also announced that the marketing will increase awareness of the project.
As per the exchange, “An additional 10,000,000 EDEN will be allocated to marketing campaigns after the spot listing; and 15,000,000 EDEN will be allocated into future marketing campaigns 6 months later.” The information regarding these campaigns will be revealed in independent announcements.
Multi-Chain Support & Availability on Binance Alpha
EDEN will be provided on the BNB Smart Chain and Ethereum. The official smart contract addresses include 0x235…0841 on BNB Smart Chain and 0x24A…0035 on Ethereum.
The crypto exchange also ensured that the project listing fee was zero, as it is with its various projects to empower promising blockchain projects. An elaborate research report of OpenEden will be issued within 48 hours of the announcement.
EDEN is also going to be launched on Binance Alpha, the exchange’s early-access market, before spot trading becomes live. The exchange, however, clarified that “EDEN will be available on Binance Alpha and can be traded on Binance Alpha (time will be announced later), but EDEN will no longer be showcased on Binance Alpha after spot trading opens.”
As OpenEden has the goal of connecting real-world assets to DeFi and Binance has a robust marketing initiative, the listing is another step in the exchange’s strategy of growing its ecosystem with RWA-centered projects.
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